-The paramount logo is an effective film company logo due to the fact that the meaning of paramount means the most important and having the mountain in the logo it emphasis the meaning of the intentions of the company.
-The stars can also be a representation of the quality of the their films and the people in it which shows that they are making and funding films to a high standard and the sort of spotlight that highlights the mountain also could represent being the front runner.
-Also the mention of Viacom can make the film company more popular as it is an incredibly well known company in the US who own many channels and broadcast a lot of programmes etc.
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